Big Fish Media was founded in 2009 to help thought leaders, authors, and organizations build their visibility and influence. We specialize in transforming important ideas into far-reaching content that makes a major impact. We develop content of every kind and create unique campaigns using an arsenal of editorial, communications, digital, and PR skills all under one roof.

We work with authors, entrepreneurs, CEOs, leadership coaches, finance gurus, health care experts, think tanks, nonprofits, and universities.

Big Fish Media is led by Laura Schenone and Herb Schaffner. We draw upon a talented team of writers, editors, graphic designers, website builders, and digital experts to create extraordinary content experiences. Our goal is always to provide exceptional service, deliver results--and have fun along the way.

Herb Schaffner, Founder

Herb Schaffner, Founder,

is a publishing and media professional with more than two decades experience inside the trade publishing business and as a communications strategist for public policy groups and nonprofit leaders. He was a publisher of business and finance books at McGraw-Hill, where he oversaw a staff of 15 and a $43 million a year division with award-winning best sellers. Prior to that, he was a senior editor at Harper Business where he acquired successful books in business, leadership, and finance. He also has worked as a press secretary on Capitol Hill, a communications and marketing director at two universities, and a speechwriter for a governor. Early on, he began at Simon & Schuster where he acquired in sports, humor, and even built a line of fly fishing classics. (Yes, he is an avid fisherman).

Laura Schenone, Partner,

brings more than a decade experience in developing strategic communications programs and award-winning editorial content. Her background includes many years leading grants and communications at a major New York City nonprofit that served 18,000 at-risk children and youth each year. She offers exceptional narrative skills to Big Fish Media clients, honed during her years as a freelance journalist and author of three nonfiction books, published by W.W. Norton. She is the winner of a James Beard Book award, and her work has appeared or been featured in many national outlets including the Los Angeles Times, NPR, Newsweek, Entertainment Weekly, Saveur magazine, and The New York Times.

Laura Schenone, Partner