Creating and promoting content for authors
and thought leaders who influence the world.
Creating and promoting content for authors
and thought leaders who influence the world.

We spread ideas, research, and stories that change the way people think.

  • My authors have turned to the dream team of Herb and Laura at Big Fish Media to bring their considerable expertise, patience and vast talent to our projects, and we always get a stellar result.

    Rohit Bhargava
    Founder, Ideapress Publishing and WSJ Bestselling Author of Non-Obvious
  • Laura Schenone and Herb Schaffner did a fantastic job of capturing my story so precisely . . . I can’t recommend them highly enough.

    Cameron Mitchell
    Founder and CEO, Cameron Mitchell Restaurants
  • Herb and Laura at Big Fish Media get big results while being a true pleasure to work with.

    Cathy Salit
    CEO, Performance of a Lifetime
  • Laura has been an indispensable partner–she manages the overall project and timeline, is my consultant on strategy, hires and manages freelancers, and develops a lot of high quality content on her own. She is smart, easy to work with, and flexible.

    Lauren Mullins
    Director of Communications, Georgetown University McCourt School of Public Policy.
  • Working with Herb was a blessing for a first-time author like me. He took time not only to know the material, but also who I was as a person, what stories I needed to tell, and what I’d want to happen as a result of the book.

    John Wood
    Founder, Room to Read
  • I have had the pleasure to work with Big Fish Media for a few years. Herb and his team’s assistance at every step—from writing to marketing services—has been exceptional. I will not hesitate to work with Big Fish Media for my next project.

    Scott Leonard
    Author, The Liberated CEO
  • My advice is simple. If you want to publish a book, Hire Herb Schaffner. He’ll get the job done. One more thing. He’s a pleasure to work with.

    Robert Tobin
    Author, What Do You Want to Create Today?, Tokyo, Japan
  • We hired Big Fish Media to help us get top national coverage for our analysis of health industry cost issues and for our book, Why Nobody Believes the Numbers. Within weeks we were meeting with reporters and editors at Reuters, The New York Times, The Wall Street Journal, and the Harvard Business Review resulting in major print and online coverage. Herb Schaffner and his team get results.

    Al Lewis
    Author, Why Nobody Believes the Numbers and coauthor, Cracking Health Costs
  • Herb was a true professional – and friend – when it came to launching a media presence following the publication of my book. He took the time to understand my viewpoint on the issues I was writing about and gave valuable input into how to amplify the message.

    Deepa Prahalad
    Coauthor, Predictable Magic
  • I have rarely worked with anyone as generous in spirit and warm in manner than Herb. What makes him all the more special is that he’s also a savvy and insightful professional.

    Mark Levine
    Coauthor Second Acts, Die Broke, It’s All in Your Head and numerous other bestsellers
  • From the moment I met Herb Schaffner at the offices of HarperCollins, I knew my first book was in good hands. As a magazine journalist, I’ve worked with many a top editor, but Herb is and always will be my favorite.

    Lisa Takeuchi Cullen
    Author of Remember Me and Pastors’ Wives
  • Herb Schaffner is one of those people you feel lucky to have worked with. He has a rare combination of insight, guts, compassion, and business savvy. Herb just gets it.

    Tim Hurson
    author of Think Better and President of ThinkX Consulting
  • Herb Schaffner is a skilled and savvy editor and publisher gifted at shaping a manuscript and message, who understands the shifting political and media landscape. He was invaluable in making Who Killed Health Care? a success.

    Regina Herzlinger
    Professor at Harvard Business School, author of Who Killed Health Care?