Email Marketing and You
Major kudos to New York Times David Carr whose latest Media Equation column on email marketing, “For Email Newsletters, A Death Greatly Exaggerated,” is immensely valuable to all of us who promote our ideas and services and a fascinating case study in how we use information as users of the Internet. Carr spoke to the […]
4 New Book Proposals Going on Offer to Publishers
Big Fish Media is preparing four proposals going on offer to publishers this July (contact us if you are an interested editor): Spinning Into Control: Timeless Skills for Incubating the Sustainable Startup: Amiel Kornel is a venture capitalist and board member at Innocentive who has co-founded 4 startups, helped incubate over 15 other early-stage ventures and […]
Media Interest Growing in What It Takes to Be a Liberated CEO
We were excited when Scott Leonard, author of The Liberated CEO (Wiley 2014), hired Big Fish Media to help him and his team get the word out about this intriguing book. Over recent weeks, media coverage has been growing, with strong interest in Scott’s program for reinventing the workplace. Among recent developments Scott appeared […]
Why It Wasn’t Such a Bad Winter After All
It was a harsh six months here in the Northeast. We took a pounding with a never-ending barrage of snowstorms and the freezing temps courtesy of the Polar Vortex. But spring is here. Finally. It’s time for baseball and trout fishing (two of my greatest passions). Now that the weather has lifted, I see that […]
Finding Facebook Friends and Fans: What Authors Need to Know About Big Changes in Facebook
Chances are once you’ve published new content to your website, you automatically update your other social media platforms to reach friends and fans: you send out a tweet, update your Pinterest and LinkedIn accounts, share on Google+, and post to Facebook. What you may not know is the new content you just posted on Facebook […]
It’s Never Too Early: Self-Promote Your Self-Published Book While You’re Writing It
Big Fish Media is chronicling author Susan Price in a series of posts as she navigates the world of self-publishing. We follow the choices she faces, the decisions she makes, and the challenges she encounters in all areas, including research, production, and marketing. We’ll also offer tips, resources, and insights about self-publishing. By Sarita Venkat […]
HR Magazine Features Article by Client Van Horn on the Recession and its Impact
The October 2013 issue of HR Magazine features an article by Heldrich Center Director Dr. Carl Van Horn that draws upon the findings from his recent book, Working Scared (Or Not at All): The Lost Decade, Great Recession, and Restoring the Shattered American Dream, and distills the causes of the Great Recession and the devastation it brought about […]
Six Steps to a More Engaging Author Website, Part 2
In our latest post, we shared three out of six steps many of the most engaging effective author websites have in common. In part two, we provide three more. I’d love to hear your ideas about what we missed! 4) Hosting a Dynamic Blog: Websites with a built in blog get 55 percent more […]
Six Steps to a More Engaging Author Website, Part 1
In a previous post, we established why authors should have their own website. An engaging author website is the gateway to multiple audiences: agents, editors, the media, readers, and reviewers, and thus, it should showcase your work and ideas and give people a sense of your personality. Setting up a website yourself or hiring an […]
Key Elements of Author Websites (post 1 of 4)
Big Fish Media has added website design to our portfolio of services. During the last six months, we have developed the official website for the legacy of C.K. Prahalad; and the website for the book Choosing Change, by Susan Goldsworthy and Walter McFarland. We’ll have more news about our planned offerings soon; along the way, we’ve been doing […]