Major kudos to New York Times David Carr whose latest Media Equation column on email marketing, “For Email Newsletters, A Death Greatly Exaggerated,” is immensely valuable to all of us who promote our ideas and services and a fascinating case study in how we use information as users of the Internet. Carr spoke to the […]
I got a call recently from an agent who received a book proposal from a business professional. She liked the book idea and wanted to take it on but the prospective author had no platform. The agent wanted to know: Could I help? It raised a good question that I think other authors frequently wonder about: How […]
On my last post I talked about how first-time authors should use social media to build awareness about themselves and their work. But what about the rest of you who are advanced bloggers, Twitter users and the like? You should step it up to the next level. This article in Mashable talks about the creative and sophisticated ways […]
As a nonfiction author, you’re an expert on a topic—be it health care, personal finance, or neuroscience. This is what sets you apart from others and makes your blog posts more interesting. From time to time, it’s important to offer your readers a different perspective for the content you write—so you are not predictable […]
A few weeks ago, my oldest son Gabriel left us for his junior college year abroad in Athens, Greece. It was a bigger transition than sending him to college in Wisconsin. Yes, we can fly to Athens if absolutely necessary, but he isn’t looking for that, and the flight is long and expensive. So this represents […]