Big Fish Media helped Al Lewis, workplace healthcare critic extraordinaire, to gain continued media attention for his research (and biting humor) about workplace health care programs.He is the author of Why Nobody Believes the Numbers and, with Tom Emerick, Cracking Health Costs. We strategized, positioned, and placed op-eds by Lewis and Emerick, in top tier national outlets including  Harvard Business Review the Wall Street Journal ; Fortune and  AOL Viewpoint and other media outlets, including IndustryWeek and Modern Healthcare.