What the NYT Missed: Marketing Reality Check for the Self Published Author
Finding fault with New York Times’ coverage of the book business is a beloved topic among editors and publishers. I’m sure many smirked at the Times’ August 15th piece, The Joys and Hazards of Self-Publishing on the Web—the options profiled have been well-known to book pros and aspiring authors for years. That said, newcomers will […]
How Guest Posts Boost Your Content Marketing (With Links to Five Top Sites)
I attended a 2012 BookExpo panel where the moderator said the iconic statement content is king is no longer true: content marketing is king. This comes down to creating and writing posts and Tweets and marketing them to larger and larger numbers of followers. What most marketing folks forget is how hard it is to […]
Fish Where the Fish Are: BookExpo Take Home Number 1
BookExpo America (BEA) is the big annual publishing tradeshow held in early June where publishers lay out their wares for the coming season. As a publisher at McGraw-Hill during the mid-2000s, I talked up our big titles and took more pitches than a catcher working both ends of a doubleheader. Now, as a publishing and […]
Social Media Calendar—The Playbook for Your Online Content
Randomly shot social media, whether auto-fed Tweeted quotes, day-in-the life-of blog posts, or needlessly controversial Facebook updates, gets you nowhere. Your goal is developing a certain niche of followers or community, and you need to be strategic and targeted in the type of content marketing you do. One tip that really helps is to use […]