1. JoAnneh Nagler
    September 7, 2012 @ 4:20 pm

    Here’s the thing about social networking: a handful of people in America have used it to make it big and now we’re all a bit chained to it for the same reason, I think. And it’s a great tool. But there is NOTHING in the social networking world that can make up for not WRITING. If I spend all day at my screen–or half a day even–it better be at crafting some terrific content, some writing that contributes to others, otherwise it’s all hype at the end of the day. Sure, social networking feels URGENT, but what’s IMPORTANT, to me, is the writing. I think we’ve put the cart before the horse a bit lately and we’re hyping the online presence more than the content of what we have to offer. If it’s about being of service (which I believe it is), then our message has to be the first priority.

  2. David L Hancock
    September 7, 2012 @ 4:33 pm

    Well said, Herb! And, yes, JoAnneh!

    Effective communication of your passion and purpose is key then building that relationship with one’s network is where the real value comes. Both for us as writers and readers. People long for value, integrity and validation. It’s all part of the process. Keep up the good (hard) work!

  3. Joseph Michelli
    September 10, 2012 @ 3:16 pm

    Herb and Joanneh, I was so taken by this discussion about balancing substance and social media hype that I did a blog (http://josephmichelli.com/blog) and podcast (drjosephm.podbean.com) about it entitled “Can you handle the truth about social media hype?” Herb, I was honored to be one of those unknowns who you helped be a bestselling author. I will forever be grateful. All my best Joseph

  4. herb
    September 10, 2012 @ 3:34 pm

    Joseph, good to hear from you. You did a lot of innovative savvy work through the blogosphere for your books–but you never lost sight of the true North Star–helping readers with great content. Thanks again.

  5. JoAnneh Nagler
    September 10, 2012 @ 4:05 pm

    Thanks to Joseph for the mention, and I loved your blog! I appreciate the support on the topic, too!!!

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