Our clients and health care reform gurus Al Lewis and Tom Emerick (working from time-to-time with Vik Khanna) are selling books and generating buzz through a series of blog articles in major news and information sites ranging from the Wall Street Journal to Harvard Business Review to Fortune and The Health Care Blog.
What makes their content marketing so effective? First, they’re outstanding writers with an unusually sharp ability to frame an argument. Just as important, they take a clear position, they know the editorial needs of the brands where they want to be published, and they take direction from editors. All writers can all take a page out of their book.
We’re pleased we could work with them on placements that include (check them out—they’re funny and persuasive):
- Harvard Business Review—“Company Wellness Programs Don’t Really Save Money” (Al Lewis, March 8, 2013)
- Wall Street Journal oped—“Here Comes ObamaCare’s ‘Workplace Wellness” (Al Lewis and Vik Khanna, June 20, 2013)
- Fortune and CNN online—“How Companies Can Resuscitate Their Health Plans” (Tom Emerick and Al Lewis, July 9, 2013)
- The Health Care Blog—“British Petroleum’s Wellness Program is Spewing Invalidity” (Al Lewis and Vik Khanna, July 10, 2013)
- AOL Viewpoint—”Your Employer’s Wellness Program Is Bad For Your Health,” (Al Lewis and Vik Khanna, July 19, 2013)
To learn more about Tom Emerick’s and Al Lewis’ landmark new handbook for managing (and saving) health care, Cracking Health Costs, visit their websites: http://crackinghealthcosts.com/ or http://www.dismgmt.com/cracking-health-costs.